Introduction
Local commerce in Bordeaux is entering a new digital era. Faced with growing demand for online shopping, many retailers are asking themselves: which platform should they choose to sell their products easily on the internet, without breaking the bank or sacrificing their independence? Shopify, WooCommerce, or the Bordeaux-based start-up Picky? This comparison highlights the strengths and weaknesses of each, to help you make the most profitable decision for your business.
Contents
- The context of local e-commerce in Bordeaux
- General e-commerce solutions: Shopify and WooCommerce
- Picky: the free solution designed for Bordeaux merchants
- Difference Summary Table
- Why Picky?
- FAQ
The context of local e-commerce in Bordeaux
Bordeaux has more than 6,500 local shops in 2025. Consumer habits are changing: 74% of Bordeaux residents say they want to buy online from local shops, but only 18% of retailers offer a simple and up-to-date digital store. Technical costs, complexity and lack of visibility are the main obstacles for small structures.
General e-commerce solutions: Shopify and WooCommerce
Shopify
- Easy to get started, monthly subscription from €39
- Many features, third-party applications but fast overhead
- Transaction fee (up to 2%) on each sale
- Extensive customization but requires time and sometimes a developer
- The support is international, sometimes unsuitable for the French market
WooCommerce
- Free plugin for WordPress, ideal for existing sites
- No subscription, but hosting, maintenance and security are the responsibility of the merchant
- Longer learning curve, regular updates needed
- Large choice of extensions but risk of incompatibilities
- Technical management often a source of errors and unforeseen costs
Picky: the free solution designed for Bordeaux merchants
- Online shop 100% free, no commission on entry or subscription
- Inventory management and promotion creation tool easily accessible from your phone
- Immediate visibility to a community of Bordeaux users looking for local products
- Assisted handling with dedicated local support and human support
- Delivery included via a network of independent couriers, to boost sales without logistical effort
- Secure payment via Stripe, invoices and automatic management
- Digital marketing and local campaigns managed by the Picky team, to make your store known quickly
Comparison table
| Features | Shopify | WooCommerce | Picky |
|---|---|---|---|
| Set up costs | Starting from 39€ | Free | €0 |
| Monthly fee | from €39 to + | variables | €0 |
| TECHNICAL COMPLEXITY | Low to Moderate | High | Very low |
| Non-Integrated Delivery | No | No | Yes |
| Local assistance | No | No | Yes |
| IMMEDIATE earnings | Variables | Variables | Upon registration |
| Marketing tools | Paid | Paid | Included |
| Local advertising | No | No | Yes |
Why Picky in Bordeaux?
Picky is more than just an online store: it is a local partner that understands the unique challenges faced by Bordeaux retailers. With zero fixed costs, increased local visibility, and support tailored to all profiles, Picky allows you to sell quickly, attract new customers, and save time on day-to-day management. Merchants who join Picky also benefit from local communication campaigns and events to boost their visibility in the city.
Join today and turn your local business into a risk-free digital success!
